Case study
Prime Diagnostics Laboratory v2
Premium upgrade of the Prime Diagnostics lab site — 3D DNA scrollytelling, interactive organ-map hero, pinned scroll stories for sample-to-report journeys, and a conversion-focused booking experience.
Overview
Premium upgrade of the Prime Diagnostics lab site — 3D DNA scrollytelling, interactive organ-map hero, pinned scroll stories for sample-to-report journeys, and a conversion-focused booking experience.
Problem
Labs that already have a solid brochure site still struggle to feel premium — patients need immersive trust signals, clearer sample-to-report storytelling, and a booking journey that converts without looking like a template.
Solution
AAGTEK rebuilt the experience as a premium SPA: full-bleed 3D DNA chapters, organ-map hero tied to real tests, pinned GSAP scrub stories (swab, report scanner, home collection kit), blood-drop metrics, and a gated preview posting to AAGTEK /api/leads with source prime-diagnostics-v2-preview.
Impact
Positions the laboratory as a high-end digital brand while keeping the full patient journey — discovery, packages, home collection, and multi-step booking — plus a lead-gated preview for prospects evaluating a premium lab website.
Features delivered
- Interactive organ-map hero synced to bookable tests
- Full-bleed 3D DNA helix with scroll-driven chapters
- Pinned swab-to-verified-result scroll story
- Report scanner with microscope focus reveal
- Home collection kit open-and-flip scrollytelling
- Blood-drop metrics and conversion urgency banner
- Searchable tests, packages, doctors, and FAQ
- Multi-step book-a-test booking flow
- GSAP pin + scrub (desktop and mobile)
- Gated preview with lead capture
- Mobile-responsive navy and teal medical UI